Skills-Based Sponsorship: What Use Is It for My Business or Association?
Are you a business, a student, or an employee looking to give new meaning to your work and free up time for a not-for-profit organisation? Skills-based sponsorship is made for you — and certain organisations are on hand to support you through the process.
Associations always need mentors to help them and boost their structure. Skills-based sponsorship makes it possible to find people who bring the technical expertise and experience they need. Discover the benefits of skills-based sponsorship and how to put it into practice easily.
Skills-Based Sponsorship: What Is It?

According to the definition given by Welcome to the Jungle, "sponsorship consists, for a company, of freely supporting a project or cause of general interest (restoration of public buildings, restoration of works of art, etc.) through donations, notably financial or technical. In the case of skills-based sponsorship, the principle is the same, except that the company makes its employees' skills available to the cause of general interest. It is therefore a form of in-kind sponsorship."
Companies — and start-ups in particular — are keen on this approach, as it fits perfectly with the working culture they wish to promote. Some organisations, such as Pro Bono, help them define their commitments, match the talents within their structure, and support the smooth running of the mission.
"Change the World Without Changing Jobs"
This is the challenge put forward by Vendredi — the promise of meaningful, socially engaged work without changing employer. Here, the employee puts their skills to work not for their company, but for society. This allows for a revaluation of their know-how and their everyday work. Students can also benefit from this model through a shared placement that combines a mission with an association alongside a corporate experience. For the student, it means twice as many enriching experiences, which will help them stand out when they begin their first job search.
Attracting the Best Talent
For associations, this is an opportunity to benefit from genuine experts in their field. It also allows you to enhance the value of your services to the public you support.
To ensure the best possible collaboration between businesses and associations, the government sets out some rules to be aware of and assessed before getting started: Skills-based sponsorship. As a business, you can become the patron of an association close to your heart. Any size of business can explore this concept. You can find the association that matches both the talents of your employees and your own values. Different mission durations are possible so that everyone can find their footing. Make one of your team members available for an association mission for a shorter or longer period, and benefit from tax advantages.
Admical states that sponsorship plays a positive role in the recruitment and retention of staff. Becoming a patron therefore makes the position you are offering even more attractive and improves the quality of working life for your employees.
Be careful not to confuse this with skills volunteering! Unlike skills-based sponsorship, skills volunteering takes place outside of working hours. The association therefore has no link with the employer.
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