The 5 keys to a successful professional Facebook page

You have finally made up your mind!
To grow your business, you have opted for a professional Facebook page — and rightly so! A genuine asset for generating and engaging your audience, it will allow you to showcase your brand DNA, your ambitions, your mission and your services.
That said, improvising as a community manager is not something everyone can do. In the meantime, do not spread yourself too thin — your time is precious!

Here are the 5 essential keys to creating your professional Facebook page:

1 – Share quality content that reflects who you are!

To capture your audience and turn it into a community, you need to share content that aligns with your brand and, above all, with your target audience. Do not hesitate to share articles that seem relevant to your community, always crediting your sources. To carry greater weight in your market, position yourself as an authority through your own original content.
Substance is paramount, but so is form! Photos, GIFs, videos, boomerangs — a whole range of formats is at your disposal, so vary the experience!

2 – Interact with your community to unite it!

Sharing interesting content is not enough — you also need to engage with your community.
Do not hesitate to run polls, competitions and giveaways… Ask for your community's opinion, invite them to take part in your creative process, encourage them on a Monday morning and wish them a great weekend! Build a unique bond with them.

3 – Monitor your channels closely so you miss nothing!

When you run a Facebook page, you must respond to your community. Private messages, comments — nothing should be left unattended! A question or criticism should never go unanswered.

4 – Prepare an editorial calendar to stay organised!

Opt for a monthly calendar with two or three posts per week. Plan ahead and leave yourself some wiggle room for topical news. If you are short on ideas, do not forget the evergreen topics that will always give you a solid foundation!

5 – Analyse your data to improve your performance!

Facebook offers free tools to analyse the performance of your posts — you simply need administrator access to your page. You will have all the insights you need on your community's age, location, as well as the times and days of the week that work best for your content.

There you have it — you now have all the keys you need to make the most of your professional Facebook page from the very start!

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