3 ways to improve and maintain your online reputation

The impact of the web on businesses is well established and continues to grow. Ensuring a strong online reputation and maintaining it is an excellent way to connect with your prospects, clients, and suppliers. With quality communication directed at them, you enhance your brand image.

Today, we will walk through 3 ways to improve your online reputation.

Your Google Business Profile

What is it?

When you search for a business on Google, you may have noticed a kind of "identity card" that appears on the right-hand side of the search results page.
This business profile provides the key information about your company: address, logo, phone number, opening hours, website, and reviews.

What is it for?

Prospects and clients looking for you find you directly. If they were looking for specific information (opening hours, contact details, or address), they get it at a glance.
You will also appear on Google Maps with the same information.

How to do it?

Simply register for free on Google My Business. You can get started by clicking "Get started" on this page.

2. Online monitoring

What is it?

This simply involves monitoring what is being said about your business online, as well as tracking your competitors' activities.

What is it for?

It is important to know what is being said about your brand, so that you can correct any inaccurate information or respond to any potential complaints.
This will show the public that you listen to them.
Moreover, knowing what your competitors are doing can inspire you when they succeed, and help you avoid similar actions in cases where one of their initiatives falls flat.

How to do it?

The simplest approach is to use Google Alerts. This tool allows you to receive an email as soon as Google detects a site or blog that mentions the name of your business (or any other term you have decided to monitor).
Read our dedicated article to find out how to set up Google Alerts.

3. Being present on social media

What is it for?

First and foremost, for the image it projects: a brand that listens is a brand that is appreciated by definition. Clients will also appreciate receiving a response from you.
The idea is also to be able to manage complaints at source and resolve problems. An unresolved online complaint can escalate. The customer's dissatisfaction will only grow. Being present online prevents this.
Finally, feedback from clients or prospects can help you better understand your users and identify where your services could be improved.

How to do it?

Find the right social network for your brand and create a page for it.
Stay positive and empathetic in your messages. Respond to every user as quickly as possible, whether their comment is a positive or negative review of your brand.
Respond genuinely, personalise your interactions, and avoid automated replies.
Where necessary, redirect the person to the relevant department that can resolve their issue.
In the case of a dissatisfied user, invite them to continue the conversation in private. This demonstrates to others that you are listening, and allows you to handle the complaint more effectively.

YOU MAY ALSO LIKE

UGC, the future of marketing: how user-generated content can revolutionise your marketing strategy

by Yumea, 7 March 2023

UGC (User Generated Content) is changing the game in the world of marketing. With the rise of social media and content-sharing platforms, the … READ MORE

Category: News , Getting visible online , Social media

Comments: 0

How to use Instagram to reach your audience and drive traffic to your website

by Yumea, 1 February 2023

Social media has become an indispensable tool for businesses looking to reach their target audience and drive traffic to their website. With more than 3.8 billion active users … READ MORE

Category: Getting visible online , Instagram , Social media

Comments: 0

7 Artificial Intelligence (AI) tools you should know about in 2023

by Yumea, 12 January 2023

In 2023, there are numerous websites using artificial intelligence (AI) to help users write content and generate images. If you are looking for tools to help you … READ MORE

Category: News

Comments: 0