Find here a comprehensive list of statistics covering SEO, social media, video, and email marketing. Browse them as needed, by category of interest — much like a dictionary. Use them to reinforce your ideas or spark new ones to optimise your activity!

This list of statistics will be expanded over time as new data becomes available.

Statistics on Organic Search (Search Engine Optimisation, SEO)

To better understand how users search for and find information online about brands.

Conversion Rate Optimisation (CRO)

• Only 22% of businesses are satisfied with their conversion rates (Econsultancy, 2016)
• The page in the first position of Google desktop search results has a click-through rate of 34.36% (Advanced Web Ranking, 2015)
• The page in the first position of Google mobile search results has a click-through rate of 31.35% (Advanced Web Ranking, 2015)
• For every 92 dollars spent on acquiring users, only one dollar is spent on converting them (Econsultancy, 2016)

E-commerce

• 81% of shoppers conduct online research before making large purchases (Retailing Today, 2014)
• 44% of people go directly to Amazon to begin their product searches, while 34% use search engines such as Google, Bing, or Yahoo (Marketing Land, 2015)

Organic Search

• Google receives more than 100 billion queries per month. (Mashable, 2015)

• 50% of queries contain at least 3 words. (WordStream, 2016)

• 61% of marketers say improving their organic search ranking is their top inbound marketing priority. (HubSpot, 2017)

• 71% of B2B researchers start with a generic search. (Google, 2015)

• B2B researchers conduct an average of 12 searches before engaging with a specific brand's website. (Google, 2014)

• 72% of marketers say that relevant content has been the most effective tool in their SEO strategy. (Ascend2, 2015)

Mobile Searches

• Google searches are more numerous on mobile than on desktop since the end of 2016 (StatCounter, 2016)
• 49% of B2B users who use their phone to search for a product do so at work. (Google, 2015)
• 65% of mobile users say that when they search on their smartphone, they are looking for the most relevant information regardless of the company or brand providing it. (Google, 2015)
• 51% of mobile users have discovered a new company or product while searching on their smartphone. (Google, 2015)
• 48% of mobile users begin their searches on a search engine. (Smart Insights, 2016)
• 26% of mobile users begin their searches from a brand's app. (Smart Insights, 2016)

Local Search

• 72% of users who conducted a local online search subsequently visited a physical shop within 5 kilometres (WordStream, 2016)
• 30% of mobile searches were location-related in 2016. (Google, 2016)
• 28% of searches for a nearby product result in a purchase (Google, 2016)

100 billion

Number of monthly Google queries

34.36%

Click-through rate for a page in 1st position on Google

81%

of shoppers conduct online research before purchasing

Statistics on Content Marketing

To discover the projects and platforms that marketers prioritise.

Blogging

• 53% of marketers say that creating content for their blog is their top inbound marketing priority. (HubSpot, 2017)
• 1 in 10 blog posts is described as "compounding", meaning its traffic will grow over time through organic searches. (HubSpot, 2016)
• Compounding blog posts generate up to 10% of traffic across the entire blog and 38% across the entire website. (HubSpot, 2016)
• 43% of internet users admit they skim blog posts diagonally. (HubSpot, 2016)
• Titles with 6 to 13 words are said to attract the most traffic. (HubSpot, 2016)

Content Strategy

• On average, a B2B marketer allocates 28% of their total budget to content marketing. (Content Marketing Institute, 2015)
• 47% of buyers viewed between 3 and 5 pieces of content on average before contacting a sales representative. (Demand Gen Report, 2016)

Podcasts

• 11% of marketers plan to add podcasts to their marketing efforts in the next 12 months. (HubSpot, 2017)
• Podcast consumption grew by 23% between 2015 and 2016. (Edison Research, 2016)
• 64% of podcasts are consumed on a smartphone or tablet. (Edison Research, 2016)
• Podcast enthusiasts listen to an average of 5 per week. (Edison Research, 2016)

47%

of buyers view 3 to 5 pieces of content before contacting a brand

Social Media Statistics

To understand how marketers extend their visibility using social media.

Facebook

• 72% of adult internet users use Facebook. (Pew Research Center, 2015)
• 63% of Facebook (and Twitter) users say they use it as a source of news outside their circle of friends or family. (Pew Research Center, 2015)
• 74% of people say they use Facebook for professional purposes. (HubSpot, 2017)
• Over two years, content consumption on Facebook increased by 57%. (HubSpot, 2016)
• 76% use their Facebook news feed to find interesting content. (HubSpot, 2016)
• Facebook reaches 2 billion daily active users. (Statista, 2017)
• A Facebook post with an image generates 2 times more engagement than one without. (Buzzsumo, 2015)

2 times more!

A Facebook post with an image generates 2 times more engagement!

Instagram

• 59% of Instagram users are between 18 and 29 years old. (Pew Research Center, 2016)
• 28% of adult internet users use Instagram. (Pew Research Center, 2015)
• Instagram has 500 million active users every month. (Statista, 2016)
• More than 95 million photos and videos are shared every day on Instagram. (Instagram, 2016)

LinkedIn

• LinkedIn has more than 500 million users. (LinkedIn, 2017)
• It is the only major social network where 30–49-year-olds outnumber 18–29-year-olds. (Pew Research Center, 2015)
• Between 2014 and 2016, content consumption on LinkedIn increased by 21%. (HubSpot, 2016)

Pinterest

• Pinterest users are just as likely to shop online as others — but they spend an average of 50% more compared with users of other social networks. (Pinterest, 2016)
• Pinterest has 100 million monthly active users. (The New York Times, 2015)
• 71% of Pinterest users are women. (Search Engine Land, 2015)
• 45% of Pinterest users use the app while watching television. (Pinterest, 2016)

Snapchat

• Snapchat has 166 million daily active users. (Blog du modérateur, 2017)
• 3 billion snaps are sent every day. (Blog du modérateur, 2017)
• 52% of Snapchat users are under 25. (Statista, 2016)

3 billion

snaps are sent every day

Twitter

• 23% of adult internet users use Twitter. (Pew Research Center, 2015)
• Between 2014 and 2016, content consumption on Twitter increased by 25%. (HubSpot, 2016)
• Twitter has 313 million monthly active users. (HubSpot, 2016)

Social Media Management

• 92% of marketers say that social media is important to their business. (Social Media Examiner, 2015)
• More than half of marketers who have used social media for at least 2 years report that it has helped increase their sales. (Social Media Examiner, 2015)
• 90% of marketers indicated that their social media efforts have increased their company's visibility. (Social Media Examiner, 2015)
• At least 61% of marketers who invested at least 6 hours per week in managing their social networks noticed an improvement in their SEO. (Social Media Examiner, 2015)
• 6 out of 10 SME owners do not know how to track their return on investment from their social media activity. (eMarketer, 2015)

Visual Content

• Visual content is 40 times more likely to be shared on social media than other types of content. (Buffer, 2014)
• Researchers found that colourful visuals increase people's willingness to read content by 80%. (Xerox, 2014)
• Researchers demonstrated that when we hear a piece of information, we retain only 10% of it three days later. But if a relevant image is paired with the same information, we remember 65% of it three days later. (LifeLearn, 2015)

Statistics on Video Marketing

To discover why so many brands are incorporating video into their strategy.

Product Videos

• 4 times more users prefer watching a video about a product rather than reading a text about it. (Animoto, 2015)
• Almost 50% of internet users look for videos about a product or service before visiting a physical shop. (Google, 2016)
• 53% of mobile users feel more favourable towards companies whose websites and apps offer tutorial videos. (Google, 2015)
• 4 out of 5 users think demo videos are helpful. (Animoto, 2015)
• Prospects who watch a video are 1.81 times more likely to purchase than non-viewers. (Animoto, 2015)

Video and Social Media

• 45% of internet users watch more than one hour of video per week on Facebook or YouTube. (HubSpot, 2016)
• 100 million hours of video are watched every day on Facebook. (TechCrunch, 2016)
• 82% of Twitter users watch video content on Twitter. (Twitter, 2015)
• 90% of Twitter videos are viewed on mobile. (Twitter, 2015)

NEWS | MOBILE APPS | MISCELLANEOUS | INBOUND MARKETING

The Complete List of SEO, Email, Video, Social Media Statistics, and More!

20 July 2017[/et_pb_column][/et_pb_row][seopress_breadcrumbs]

Statistics on Email Marketing

To understand how marketers use email marketing to optimise their return on investment.

Email Usage

• Three quarters of businesses agree that emails give them a "good" to "excellent" return on investment. (Econsultancy, 2016)
• 86% of consumers would like to receive promotional emails from a company they are in contact with at least once a month. 15% would like this on a daily basis. (Statista, 2015)
• 51% of professionals say that improving the quality of their database is their biggest barrier to running a successful email marketing campaign. (Ascend2, 2016)
• 86% of professionals prefer to use email for professional communications. (HubSpot, 2017)
• 78% of consumers have unsubscribed because a brand was sending them too many emails. (HubSpot, 2016)

Emails and Mobile

• Two thirds of emails are read on smartphones or tablets. (Marketing Land, 2015)
• 48% of emails are opened on a smartphone. (Movable Ink, 2015)

Click-Through and Open Rates

• 53% of marketers say that increasing engagement rates is a top priority for their email marketing. (Ascend2, 2016)
• 11am is said to be the time with the highest click-through rate. (HubSpot, 2015)
• 15% of marketers say their company does not regularly analyse the open and click-through rates of their email campaigns. Only 23% say they have integrated tracking on their website and in their emails to understand what users do after clicking. (MarketingProfs, 2016)
• Email notifications following an abandoned online purchase have an open rate of 40.5%. (eMarketer, 2015)
• The more images an email contains, the more click-through rates tend to decline. (HubSpot, 2014)
• Emails that include the recipient's name in the subject line have a higher click-through rate than those that do not. (HubSpot, 2014)
• Email subject lines containing the word "thank you" have the highest average engagement rate. (Adestra, 2015)

Statistics on Lead Generation

To discover how marketers achieve their lead generation objectives.

Marketing Analytics

• 59% of marketers use total lead volume as their primary analytics metric. (BrightTALK, 2015)
• 42% of B2B marketers say that poor database quality is their biggest obstacle to lead generation. (BrightTALK, 2015)
• 68% of businesses using inbound marketing believe their strategy is effective. (HubSpot, 2017)
• 24% of marketers do not know whether their efforts have resulted in a sale. (BrightTALK, 2015)
• 72% of businesses that calculate their ROI say their marketing strategy is effective. (HubSpot, 2016)

Marketing and Automation

• Marketers using automation software generate twice as many leads as those using only an email distribution tool. They are also perceived as twice as effective in communications. (Autopilot, 2015)
• 64% of marketers say they saw the benefits of automation within the first 6 months of use. (Regalix, 2015)
• Lead nurturing increases sales opportunities by an average of 20% more compared with leads that receive no nurturing. (Demand Gen Report, 2014)

Demand Generation

• 80% of marketers report that their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015)
• Lack of resources (team, budget, time) remains the biggest obstacle to lead generation success according to 61% of B2B marketers. (BrightTALK, 2015)
• 79% of B2B marketers believe the ideal number of fields for a sign-up or download form is three to five. 16% believe it should be 6 or more. (BrightTALK, 2015)
• 53% of marketers say that half or more of their budget is allocated to lead generation. 34% say it is less than half of their budget. (BrightTALK, 2015)
• Only 16% of marketers say that outbound marketing practices (traditional marketing) produce the highest quality leads for sales. (HubSpot, 2017)
• 63% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2017)

Statistics on Advertising

To understand how consumers perceive paid media.

Ad Blockers

• 87% of people say there are twice as many adverts as there were two years ago. (HubSpot, 2016)
• Ad blockers cost advertisers nearly 22 billion euros in 2015. (PageFair, 2015)
• Adblock, the most popular ad blocker, has been downloaded more than 300 million times worldwide. (HubSpot, 2016)
• 77% of consumers agree they would prefer an ad filter over an ad blocker. (HubSpot, 2016)
• 41% of ad blocker users discovered ad blockers through word of mouth. (HubSpot, 2016)
• 64% of ad blocker users use them because they find adverts annoying or intrusive. (HubSpot, 2016)
• 419 million people worldwide have installed an ad blocker on their smartphone. (PageFair, 2015)

Ad Display

• 91% of people say adverts are more intrusive than two years ago. (HubSpot, 2016)
• 73% dislike pop-up adverts. (HubSpot, 2016)
• 4 out of 5 people have left a page because of a pop-up or an auto-play video advert. (HubSpot, 2016)
• A third of marketers believe outbound marketing methods (traditional marketing) are outdated. (HubSpot, 2017)
• 33% of inbound marketers and 31% of outbound marketers rank outbound marketing methods, such as paid advertising, as the biggest waste of time and resources. (HubSpot, 2016)
• 72% of consumers say they would have a poorer opinion of a brand if it showed them a pop-up advert. (HubSpot, 2016)
• 34% of consumers say they have accidentally clicked on an online advert. (HubSpot, 2016)

Cost Per Click (CPC)

• 64.6% of people click on Google adverts when they are looking to buy a product online. (WordStream, 2016)
• The average conversion rate on AdWords is 2.7% on search engines and 0.89% on display (within websites). (WordStream, 2016)
• The average click-through rate on AdWords is 1.91% on search engines and 0.35% on display. (WordStream, 2016)
• In terms of social media advertising, the most widely used platform is Facebook (84%). (Social Media Examiner, 2015)

Video Adverts

• 51% of people have a poorer opinion of brands that use auto-play video adverts. (HubSpot, 2016)
• 82% of users have already closed a browser or left a web page because of an auto-play video advert. (HubSpot, 2016)
• Video adverts have an average click-through rate of 1.84%, the highest of any digital advertising format. (Business Insider, 2014)
• 56% of viewers are likely to skip a video advert. (Marketing Land, 2014)
• 15% of viewers believe a video advert should be no longer than 15 seconds. (Marketing Land, 2014)

Mobile Advertising

• 70% of people dislike adverts on mobile. (HubSpot, 2016)
• Mobile ad blockers have grown by 90% over the years. (HubSpot, 2016)
• 75% of Google mobile searches come from Apple devices. (Search Engine Land, 2015)
• The average click-through rate for a first-position Google mobile advert is 27.7%. For a second-position Google mobile advert, it is 9.2%. (Search Engine Land, 2014)
• 8 out of 10 marketers worldwide use location as a targeting criterion for mobile advertising. (eMarketer, 2015)

Statistics on Marketing Technology

To discover how new technologies are changing consumer behaviour.

Messaging Applications

• Approximately 3 in 10 adults (29%) use messaging apps such as WhatsApp, Kik, or iMessage. (Pew Research Center, 2015)
• 36% of smartphone owners use messaging apps such as WhatsApp, Kik, or iMessage. (Pew Research Center, 2015)
• 14% of adult mobile users use apps that automatically delete the messages they send, such as Snapchat or Wickr. (Pew Research Center, 2015)
• Half of smartphone owners aged 18 to 29 use messaging applications. (Pew Research Center, 2015)
• There have been more than 4 billion downloads of messaging applications. (HubSpot, 2016)
• 6 of the 10 most-used applications are messaging apps. (KPCB, 2016)
• 7 out of 10 Snapchat users also use Facebook Messenger. (GlobalWebIndex, 2015)
• By 2018, live messaging app users will represent 80% of smartphone owners. (eMarketer, 2015)
• 4 out of 10 mobile users use Facebook Messenger. (eMarketer, 2016)

Mobile

• There are 2.6 billion smartphone users in total. By 2020, there will be 6.1 billion. (TechCrunch, 2015)
• A third of the population uses their smartphone as their primary device for accessing the internet. (HubSpot, 2016)
• 82% of smartphone users say they consult their phone regarding purchases they are about to make in store. (Google, 2016)
• 34% of online retail purchases are made on mobile. (Google, 2016)
• 35% of smartphone users check their phone more than 50 times a day. (AdWeek, 2015)
• 85% of adults between 18 and 49 use multiple devices simultaneously. (Google, 2016)
• Users spend 85% of their smartphone time using applications. (TechCrunch, 2015)
• 90% of time spent on mobile is spent using applications. (Yahoo, 2016)

Artificial Intelligence

• 80% of respondents believe that Artificial Intelligence improves worker performance and creates jobs. (Narrative Science, 2015)
• Artificial Intelligence will replace 16% of jobs in America by the end of the decade. (Forrester, 2015)
• 32% of executives say that voice recognition is the most widely used Artificial Intelligence technology in their company. (Narrative Science, 2015)

Statistics on Sales

To learn how salespeople can improve their effectiveness with inbound selling.

Sales

• For salespeople, prospecting is the most difficult part of the sales process. (HubSpot, 2017)
• 58% of buyers want to discuss price during the first prospecting call. 65% of salespeople prefer to keep the conversation focused on objectives. (HubSpot, 2016)
• 57% of salespeople believe that buyers are less dependent on them during the purchasing process. (HubSpot, 2016)
• Only 29% of people want to speak with a salesperson to learn more about a product. 62% would prefer to consult a search engine. (HubSpot, 2016)
• 38% of salespeople say that getting a response from a prospect is becoming increasingly difficult. (HubSpot, 2017)
• 38% of salespeople find the prospecting stage particularly challenging. (HubSpot, 2017)
• 63% of prospects know "roughly" or "not at all" a company before a sales representative contacts them for the first time. (HubSpot, 2016)
• 35% of salespeople say that closing a sale is becoming increasingly difficult. (HubSpot, 2017)

Customer Relationship Management (CRM)

• 18% of salespeople do not know what a CRM is. (HubSpot, 2017)
• 40% of salespeople use informal methods, such as Excel or Outlook, to manage their leads and customer database. (HubSpot, 2016)
• 32% of salespeople spend one hour or more each day entering new data into their files. (HubSpot, 2017)

Social Selling

• 29% of businesses prioritise social selling. (HubSpot, 2017)
• 61% of organisations that use social selling report a positive impact on their revenue growth. (Feedback Systems, 2015)
• 72% of sales professionals do not feel competent in social selling. (Feedback Systems, 2015)

YOU MAY ALSO LIKE

UGC, the Future of Marketing: How User-Generated Content Can Revolutionise Your Marketing Strategy

by Yumea, 7 March 2023

UGC (User Generated Content) is changing the game in the world of marketing. With the rise of social media and content-sharing platforms, users ... READ MORE

Category: News , Getting Visible Online , Social Media

Comments: 0

How to Use Instagram to Reach Your Audience and Drive Traffic to Your Website

by Yumea, 1 February 2023

Social media has become an indispensable tool for businesses looking to reach their target audience and drive traffic to their website. With more than 3.8 billion active users ... READ MORE

Category: Getting Visible Online , Instagram , Social Media

Comments: 0

7 Artificial Intelligence (AI) Tools to Know in 2023

by Yumea, 12 January 2023

In 2023, there are many websites that use artificial intelligence (AI) to help users write content and generate images. If you are looking for tools to help you write ... READ MORE

Category: News

Comments: 0