Facebook Ads — does that ring a bell?
More commonly known as Facebook advertising, this tool will allow you to gain visibility and share your content with your target audience.
Be careful not to confuse it with boosting a post! If you opt for a post boost, the targeting options will be more limited, and the placement of your publication or its scheduling will be random — unlike Facebook advertising. The expected results may not necessarily be there.
Is it all a question of Reach?
Facebook Reach, also known as "organic reach", is specific to the social network. It is fairly straightforward: it shows a brand's ability to reach its target audience through a standard publication. The more your post is commented on or liked, the greater its reach. Unfortunately, you will have already noticed that this reach keeps declining with the new algorithms being put in place. It is from this observation that brands are looking for solutions to assert their visibility on Facebook.
Advertising on Facebook — the solution?
If your publications are stagnating in terms of visibility, you also feel a lack of engagement from your community. Facebook advertising is the solution!
Advertising on Facebook means increasing your visibility, gaining traffic, and developing your business.
A Facebook advertisement will allow you to craft a genuine hook, an explicit message, create relevant visuals, and above all set up a real call to action to showcase your website or your products, for example.
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