The drone — that little robot that enables us to take aerial photographs.

We already touched on this topic here.

Even spending thousands of euros, close aerial vision is simply not accessible to humans.

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The images captured by drones are spectacular and catch the eye. Although hugely popular in the private sphere (travel photography in particular), they can be extremely useful for your business.

We give you 5 different ways to use drone photos and videos. Let's go!

One drone, 5 uses

1. Show your business from above

Taking an aerial photograph of your premises, your building, or even the neighbourhood in which you operate (subject to regulations) allows you to show off your buildings, the extent of your property, and give prospective clients a bird's-eye overview.

Beyond showcasing your buildings (and proving your existence in a sense), it also helps to locate you geographically and makes it easier for your prospects and clients to find you.

2. Capture visitors on your website

A drone video of lush landscapes, or even a demonstration of your expertise on your homepage, keeps visitors on your website a little longer (great for SEO!). It may encourage them to take a greater interest in your products or know-how, and potentially move from visitor to prospect, then to client.

Never forget: the eye is drawn to beauty!

3. Showcase your activity from a higher perspective

Since drones are highly manoeuvrable and can get almost anywhere, they can be a particularly interesting and useful way to show your expertise and how you work, by literally rising above it all.

Like an immersive experience, this brings the client into your world and simultaneously proves your expertise.

4. Take team photos

You are part of a large company and the time has come for the end-of-year group photo with the whole team. It can be a little tricky to fit everyone in the frame, can it not?

A drone can help you take a beautiful group shot!

This gives you the ability to see everyone without needing to hire a platform and without having to squeeze together too tightly.

This photo, as well as strengthening group cohesion within your company, can be shared on your website and social media to make you appear more accessible and friendly in the eyes of visitors.

5. Show your product or service in action

Have you created a tangible object? A quality service that would change people's daily lives?

Why not give a demonstration? You can of course show it in a standard video format, but also with drone footage to make it dynamic — almost cinematic.

In addition to serving as a tutorial for clients, the video will demonstrate your commitment, your professionalism, and the degree to which you believe in your project.

From a marketing standpoint, the visitor will stay on your website longer (just as with the homepage video) and will potentially be more inclined to explore the rest of your pages.

​ The uses of a drone are many and can be highly beneficial in a professional context. Embrace modernity and creativity!

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