5 key figures on the generosity of the French

7.5 billion in annual resources

This breaks down as 2.6 billion euros in individual donations and 3 billion linked to corporate sponsorship, with the remainder coming from local, national and international subsidies.
Among other resources, there are nearly 1.8 million paid employees in the non-profit sector and 13 million volunteers.

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15% of donations were made by bank card online

Although cheques lead the way at 40% of donations, their use is declining (-5% compared with 2017). They are followed by cash donations (34%), direct debits (18%) and finally online bank card payments.

So why focus on this figure in particular?
Because it is on the rise, and that may mean this dynamic channel should not be overlooked.

43% of 18-to-35-year-olds would be willing to use social media to organise a fundraising drive among their friends and family

And the friends and family of 18-to-35-year-olds… are often also aged between 18 and 35!
This age group accounts for a significant share of donors: 24%, and that figure is growing compared with 2017.
It may therefore be worth exploring social media more broadly. And if the experience is still unfamiliar to you, taking your first steps there will be less daunting than you might think — rest assured!

40% of donations take place in the last quarter of the year

We might add a further detail: of that 40%, half occurs in December.
This is useful data for timing your fundraising campaigns to better target potential donors at the right moment.

92% of total donation amounts come from loyal donors

This highlights the importance of donor retention for any association. It underlines the value of building a lasting community of donors who know you and with whom you can share a wealth of content.

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