What is a LinkedIn prospecting profile | the introduction

Much like a website, your profile is a showcase through which you need to put yourself forward. This requires optimising certain elements. All information of professional relevance should be included.

Your profile is made up of two parts: the introduction and the body. In this article, we will focus on the first part: the introduction card. This is the most important element of your LinkedIn profile. It is the first thing that appears when someone visits your profile. Use this section to display the information that best describes your current personal and professional status. Here is what it is composed of:

Download the free checklist for a LinkedIn profile that converts

1 — Your photo

Taking a professional profile photo can seem like quite a challenge at first. To clear up any doubts you might have on the subject, here are a few rules to help you take the perfect profile photo:

First and foremost, the photo must be representative.
That is to say, it should be current and look like you as you appear in your day-to-day working life. So avoid sunglasses or any other item that has no place in a professional photo.

Please, anything but a selfie…

LinkedIn is a professional social network. So put your professionalism on display by avoiding anything that feels too casual. Low-angle shots or your friend's arm around your shoulder — save those for Facebook 🙂

Smart dress required

Smiling is a good thing, but visitors will also scrutinise your appearance. We are not saying that a T-shirt is forbidden, but clothing appropriate to your sector works best. Finally, the perfect profile photo should not confuse visitors to your profile. Keep it simple and, above all, choose a neutral, plain background.

2 — The banner

This is the most prominent element of your profile alongside your profile photo. It is a space that draws the eye and where you can quickly convey a first message. We recommend placing your company logo there along with keywords related to your activity, your services, or your tagline.

If you are not comfortable with graphic design, certain free websites such as Canva allow you to generate ready-made templates that you can then personalise.

3 — The headline

These are the lines that appear beneath your name. They define you in a single phrase and are one of the text elements most read by visitors. They also appear in search result lists. The text is limited to 120 characters.
Given that you are not looking for a job, we recommend supplementing your job title (or even removing it) with action-oriented words targeted at your persona.

This way, your prospect clearly understands what you are able to offer them. You can vary these phrases depending on the audience you are trying to build or the type of prospect you are targeting.

For example, a web SEO agency might write:
Get you visible online
I position you on the 1st page of Google.

4 — The summary

At its core, this is a short text presenting your service offering. Within a few brief seconds of reading (around 5 seconds), I should understand what you can concretely bring to me.

In terms of format: use short sentences and/or the most precise keywords possible. No more than one sentence per line. And for each distinct line, use bullet points to break up your summary visually. You can also include your email address to make it easier to get in touch.

Finally, if you have a website, it is possible to insert a link in the media section to highlight it.

To summarise:

• use a professional profile photo
• use the banner to showcase your services
• use action-oriented words targeted at your personas as your headline
• personalise your summary and specify what you can offer. It is also useful to include your contact details

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