Large enterprises, SMEs, micro-businesses: 5 good reasons to use WordPress

Many people think of WordPress as a platform designed exclusively for blogs, and fail to see its true potential. But they are quite mistaken, because WordPress is a CMS that has evolved enormously — and for the better — since its creation. Here is why:

WordPress today ranks among the most modern and high-performing web platforms, thanks to its specialist modules and widespread adoption (with 59.8% market share in 2014 according to W3tech). Today, this CMS no longer caters solely to amateur websites or small businesses, but to far larger organisations, such as SMEs and large enterprises. The proof: NASA, eBay, PlayStation, and even Samsung use it as a website platform or blog. WordPress therefore has countless qualities that can now add value to your brand, your company, your products, and even your customers. But you might ask, why does WordPress rank number one in the CMS list, ahead of Magento, Joomla, or Drupal?

The advantages of using WordPress for your website — 6 key points

1/ WordPress is a free CMS that constantly evolves

Yes, creating a WordPress site costs you nothing. It is, after all, open-source software, meaning it can be continuously modified.

Although it has paid plugins and paid themes, it is possible to obtain free ones — even if it is advisable to invest a little to ensure optimal, high-quality security for your site. In other words, everything is made possible by WordPress's strong community. As for paid modules, they are often not very expensive and can be useful depending on your usage or sector. For example, there are modules specifically designed for hotel bookings, or for appointments in the healthcare sector. Existing modules can save you considerable time and money, particularly as an SME. The fact that it was not built by you does not make it any less high quality — quite the contrary. Remember that WordPress sites have the ability to evolve and be modified. What is more, in terms of cost, the maintenance cost of WordPress is well below that of Drupal or Joomla.

2/ The best CMS for web SEO

Search engines are particularly fond of WordPress sites. Behind this CMS lies relatively simple code, which allows Google, for example, to quickly read the content — hence the importance of incorporating keywords (for your text, but also for your multimedia content).

The wealth of plugins gives you the opportunity to take actions that can only be beneficial for your site's search ranking. With WordPress, you can integrate:

• Microdata
• Metadata (meta titles, meta descriptions, and H tag elements)
• SEO-friendly URLs
• Tracking codes for statistics
• Modules that optimise conversion rates

Bear in mind that the most reputable sites and those best ranked by Google are for the most part WordPress sites. This represents a major advantage for your brand's or company's visibility, or for selling your products if you run an e-commerce site.

3/ Effective for responsive design

We often encounter the same type of problem with websites: adapting them to mobile screens is not always straightforward. No need to worry, as more and more paid and free WordPress themes use technology that enables responsive design, adapting to any type of device. From an SEO perspective as well, Google tends to favour sites that are responsive or available across different screen types. WordPress therefore helps you manage your responsive design and can help you achieve a modern website that adapts to web trends and, above all, that increases your visibility.

4/ Excellent support

WordPress is a "friendly" and "social" platform, since it is constantly supported by the community. If you encounter a problem, you will have no difficulty finding resources, which is a real advantage for beginners. In other words, you will always find help or answers to your questions when you need them. And that is not all:

This is an open-source CMS. The WordPress community is one of the most active and effective in the web world. Questions about updates? No problem — you can call on your developer if you have one, or a maintenance service if you feel a little nervous. If not, bear in mind that an update is vital for your site's security and can be done quickly. Moreover, the WordPress community always ensures the CMS remains innovative, simple, and current.

5/ WordPress meets your visual and design needs

Whatever the nature of your site (e-commerce, showcase, blog…), it is fair to say that you have enormous possibilities in terms of design and functionality. You can freely customise the visual side of your site. You have access to modern themes as well as the PHP language. There are even themes linked to specific sectors of activity. Today, there are nearly 30,000 plugins and 3,000 free themes on WordPress.

Businesses and freelancers are very rarely disappointed with their WordPress site, and if in doubt, do not hesitate to ask around.

So, what are you waiting for? Dive in!

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