BtoB case study: what inbound marketing brought to RBB Systems, an electronics specialist
RBB Systems is a company specialising in electronics with, as a niche target, original equipment manufacturers working on a subcontract basis. They focus on low-volume orders of electronic components.
Objective:
With 40 years of experience, RBB Systems wanted to boost its sales, improve its brand awareness, redefine its sole sales channel, and optimise its market position.
Key challenges:
- Integrating a new operating model between the sales force and the marketing department to optimise lead tracking and processing automation.
- Developing and executing a defined process to obtain new leads and convert new business opportunities.
- Improving their digital presence and internal communications.
- Transforming their website into their best source of leads.
Results with inbound marketing:
RBB created a new website aimed at raising brand awareness in the market, with optimised organic search ranking. The company implemented an inbound marketing strategy to generate leads online.
These leads were generated, tracked, and nurtured through automated tools and inbound campaigns using social media, email marketing, and paid advertising.
In 2 years, the company:
- generated 655 new leads for 195 qualified leads
- increased website traffic by 138% (in the first 90 days alone!)
- acquired 24 new clients
When will it be your turn?
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