8 credibility signals on your site that will reassure visitors and help turn them into clients!
Whether you run a showcase or an e-commerce site, your goal is most likely to earn the trust of your visitors and turn them into clients.
We have therefore listed 8 essential elements to include on your site to prove your credibility in visitors' eyes, put them at ease, and ultimately convert them into clients!
1. Security badges
This is undoubtedly the first thing that comes to mind when thinking about "credibility signals" for a website. Security badges are numerous and varied, depending on your site's requirements and functionality. For example, a PayPal badge and a secure payment badge help to reassure visitors about financial transactions.
2. The HTTPS address
An SSL certificate proves that your pages are secure. Your URL then changes from http to https, confirming that your certificate is active.
HTTPS addresses therefore reassure visitors — especially in the case of an e-commerce site. This type of address indicates enhanced security.
What is more, Google Chrome warns visitors when a site does not have this certificate. You therefore absolutely want to have one for your site!
3. Consumer reviews
Social proof is among the most effective tools for establishing a website's credibility. Most internet users will be more inclined to trust a brand online if they see positive reviews from other consumers.
Make sure your clients have the option to leave reviews on your site, and encourage them to do so.
4. Testimonials
In the same vein as customer reviews, testimonials and quotes from past clients can contribute to your credibility.
A testimonial is particularly impactful when accompanied by a name and a face.
Case studies follow the same principle, detailing situations you have encountered with your clients and how you helped them.
5. Buttons linking to your social media
Integrating your social media accounts on your site is good communications practice, but also a great way to build trust with your visitors.
A neglected site — with no social media presence, or with accounts that have been dormant for years — will not inspire confidence. People will think the brand has shut up shop, or that it has no web presence whatsoever and that something must be amiss.
Placing buttons linking to your social media accounts will instead show that you are active and engaged across the web.
6. The "About us" page
This page allows visitors to "get to know you", to learn more about your brand, your story, and your values.
Without this page, visitors may wonder about the identity of the person or team behind your site.
Use it as an opportunity to play on proximity by introducing your team members and staff!
7. Appropriate contact options
Before you even create your site, find out how your target audience would prefer to get in touch with you. Via social media, by email, directly through a chat integrated into the site?
Adapt your site to the communication channels your clientele will respond to. They will see this as a practical advantage, but also as a credibility signal: a site that enables contact cannot be an abandoned one.
8. The T&Cs or Terms of Use page
Nobody reads them, and yet they are vital to the credibility of your site. General terms and conditions of sale, or of use, demonstrate your transparency. In addition to lending you credibility, they also protect you by setting out the rules regarding data collection on your site, your guarantees, or your sales regulations (payments, late payment penalties, etc.).
For your own financial security, do not overlook the T&Cs or Terms of Use page. Bear in mind that while few visitors will actually read them, many may leave if they cannot find them. These conditions legitimise your brand and provide further proof that you can be trusted.
Source: Wpmudev
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