6 tips for a successful website menu

A good menu is an essential element for your website. It makes navigation easier for visitors, guides them towards the information they are looking for, and helps them understand how the site is organised. A good menu leads to simple, smooth navigation on your site and ensures genuine satisfaction for visitors.

We have already looked at how to nail the design of your homepage. Here now are 6 tips for a successful website menu:

1) A simple and intuitive menu

Prioritise quality over quantity, and choose relevant categories that align with your offering.

Use short titles and keywords that help guide your visitors.

Readability, efficiency, and speed are the key points you absolutely must take into account.

2) A visible and consistent menu

First of all, pay attention to your colour choices. Categories must be visible but above all legible — so avoid fluorescent colours. Keep it simple.

Also remember to remove anything that creates visual noise and diverts attention away from the main menu categories.

The result should be clear and uncluttered, so that the visitor can quickly find the information they are looking for.

3) Clear categories

Your objective is to make it easy for visitors to read and navigate.

This is precisely why the menu should be concise. Where possible, aim to include no more than 8 items.

Among the categories you decide to place in your menu, three can be considered indispensable:

• The homepage
• The contact page
• The page presenting your product(s) or service(s)

4) Information accessible in 3 clicks

When visiting your website, visitors want to find answers to their questions quickly. This is why you should bear in mind the 3-click rule when building your menu. Visitors should be able to reach the desired information within 3 clicks at most from your menu.

5) A responsive menu

Above all, do not forget to adapt your menu to different screens — laptops, large monitors, smartphones, tablets, and mini-tablets.

Avoid overly complex elements such as animations, pop-ups, and flash banners, which not only slow down your site but also do not always display as intended depending on the device.

6) Avoid hamburger menus or drop-down menus

Where possible, avoid drop-down or hamburger menus that lose your visitors. Information overload tends to put them off — and consequently drive them away from your site.

Opt instead for a horizontal or vertical menu without adding sub-categories: this simplifies the structure of your site and makes it easier for visitors to understand.

Depending on your business, you may not always be able to avoid a fairly extensive menu. E-commerce sites in particular can rarely reduce their product categories. This advice should therefore be applied judiciously and adapted to suit your core business.

---

By putting these various tips into practice, we hope you will create a great menu for your site — visually appealing, but also clear and well-structured to facilitate visitors' navigation and keep them engaged right through to the end of their search.

YOU MAY ALSO LIKE

UGC, the future of marketing: How user-generated content can revolutionise your marketing strategy

by Yumea, 7 mars 2023

UGC (User Generated Content) is changing the game in the world of marketing. With the rise of social media and content-sharing platforms, the ... READ MORE

Category: News , Getting visible online , Social media

Comments: 0

How to use Instagram to reach your audience and drive traffic to your website?

by Yumea, 1 février 2023

Social media has become an indispensable tool for businesses looking to reach their target audience and drive traffic to their website. With more than 3.8 billion active users of ... READ MORE

Category: Getting visible online , Instagram , Social media

Comments: 0

7 Artificial Intelligence (AI) tools you need to know in 2023

by Yumea, 12 janvier 2023

In 2023, there are many platforms that use artificial intelligence (AI) to help users write content and generate images. If you are looking for tools to help you write ... READ MORE

Category: News

Comments: 0