Regular web content writing for your site?

We recently discussed the importance of content for a website. But just as important as a site's permanent content, keeping it animated through blog articles is essential for several reasons.

The benefits of regular web content writing

Demonstrating your expertise through quality content

Whatever your field of activity, you know your subject inside out. Web content writing is the ideal opportunity to showcase your know-how.
In doing so, you reassure potential prospects, spark their interest, and can encourage them to take action.

Making yourself known to new potential prospects

Regular activity helps you gain visibility — and thereby attract the attention of new visitors.
Recurring articles also signal the responsiveness of your business. A regularly updated site is proof of a living, active company.

Engaging users and staying front of mind

Indeed, web content writing is, for users, a promise of quality content to come.
It is also a way of reminding them of your existence and lodging your brand in their minds — all the more so if you publish original content that offers genuine added value.

Boosting your organic search efforts

The aim here is to address the challenges your clients or prospects might face, so as to build their trust — not simply to drive SEO.
That said, by regularly updating the site, the recurring presence of keywords helps lay the groundwork for a long-tail strategy. Your site's visibility will thus be enhanced over the long term.

2 tools to maximise the visibility of your content

Setting up an automated newsletter

This is an excellent way of sharing the content you have created. In fact, you may be reading these very lines after following the link in our newsletter.
The real advantage is that the newsletter can be automated — which is exactly the case with ours. Every Tuesday, an email is sent automatically. It features the articles published since the previous Tuesday. Weeks with no article, no newsletter goes out.

Sharing articles on social media

Each network has its own audience. Facebook for B2C, LinkedIn for B2B, for example. The key is therefore to choose the right social network and use it to give visibility to your web articles, reaching as many prospects and clients as possible.
You can also use paid advertising on social networks, which offers increased visibility at relatively low cost.

Simplify your life with our help

Http5000 offers to assist you by carrying out regular web content writing on your behalf. We have already been doing this work for several years, across a wide variety of sectors.

In practice, how does it work?

1. We decide together on the frequency of articles to be written each month.
2. A meeting — by phone or in person — with our copywriter to agree on the type of content you want (news, promotions, case studies, in-depth features, etc.)
3. The copywriter draws up a questionnaire that is as comprehensive as possible, covering all the important points and all the questions whose answers will be needed to produce quality writing.
4. When it comes to the actual writing, the copywriter calls you to fill in the questionnaire together. The aim is to share your expertise with them, your knowledge of your business, and to gather all the information needed to write the coming month's articles.
5. If you are not available for a phone interview, the copywriter sends you the questionnaire by email. It is designed so that you can answer it in under five minutes. Once the copywriter has received your answers, writing can begin.
6. Once each article is complete, you receive it by email. All you need to do is confirm your approval; the copywriter will then publish it on your site and share it on social media.
7. Finally, we can promote the written articles on the relevant social network.

On the pricing side, three important factors need to be taken into account.

1. The time needed for information transfer between you and the copywriter (the length of interviews, in particular).
2. The time the copywriter will spend researching independently to find relevant, essential information for writing quality articles.
3. The frequency of articles — which can range from one article every two months to four articles per month, for example.

The time required for interviews and research will vary depending on the type of articles requested, among other things. If you want to highlight regular promotions, this will take less time than in-depth articles tackling complex issues in your sector, for example. Request a free quote Today, having an online presence has become essential, whatever type of business you run. Amongst the multitude of sites on the web, the difference is made by content and its quality, in whatever form that may take (image, video, and of course text). We are here to provide a concrete and effective solution to this growing need.