What can a brand style guide really bring to your business?

Within your style guide, you should include the Pantone, CMYK, RGB and hexadecimal values for each colour used.

In addition, your style guide must contain rules for how elements such as your logo, title, baseline and other brand assets are placed on your company's documents.

This document is essential for your brand communications. It is a document that graphically brings together the entire universe and all the values of your company. What is the key element of your style guide? Your logo, of course! It will appear on all your communications materials. Your logo is your company image, and it is what you want to put front and centre.

If you want to create a logo, find the 5 essential elements for doing so in our article https://yumea.fr/5-elements-importants-logo/

You then need to think about the typeface you wish to use, the weight and the size. All of these elements must be included in the style guide.

The guide also locks in your colour choices, adapted to the requirements of the various communications materials and the different backgrounds available (coloured background or white background).

The number of colours should be limited to 3, to keep your visual identity easy to remember. What are the goals? One of the objectives of your brand style guide is to maintain visual consistency across all your company's outputs. Putting it in place guarantees a uniform visual identity that can be adopted by your clients as well as all your partners (suppliers, graphic designers, press, etc.).

Your style guide therefore allows you to communicate "with one voice" — it tells all your prospects, clients and suppliers how to identify you quickly. It will also save you time when producing new communications materials!

As you can see, thinking through your brand style guide is essential for communicating effectively, and it will ensure that you build a coherent overall communications strategy.