Why prospects love promotional items

Promotional items are a perfect opportunity to send a message to your target audience by offering them something useful and of good quality.
It is worth knowing that these branded merchandise items are a medium that delivers the highest impact rate on their targets!

Why are users so fond of branded merchandise?

According to the Ginger survey on "The French and promotional items", conducted in 2013, 94% of those surveyed find promotional items "great" and feel gratified when they receive one. 87% see it as a pleasant ritual.
In total, 81% remember where the promotional items they received came from — and therefore the brand associated with them. Among those surveyed, the over-35s are the category that remembers them most.
More importantly still, 79% of those surveyed would like to receive more branded merchandise. The demand in this area is therefore just as real as the impact promotional items have on those who receive them.

Why do prospects keep promotional items?

In total, 99% of those surveyed keep the promotional item they receive, either for themselves or to give to someone close to them. Three main reasons explain this:
First and foremost, for its usefulness. Indeed, 85% of users like promotional items for their practical, utilitarian appeal.
65% keep their gift for the pleasure it brings — either for its fun factor or its originality.
Finally, 37% hold on to the promotional items they are given for sentimental reasons that relate directly to the brand in question.

Which branded merchandise items are most popular?

According to the Ginger study, 85% of those surveyed prefer high-tech accessories. Luggage and bags come in second place with 65%, and clothing in third with 64%. Just behind this top 3, we find stationery, which appeals to 62% of respondents, followed by watches and mugs, each attracting 60% of the vote.
Technology is therefore, unsurprisingly, the star of promotional merchandise.
Furthermore, 64% of those surveyed consider it important to know the origin of the branded merchandise they have received.
Finally, 48% consider it a priority to find ecological information on their branded gifts.