Boost your business & work with an influencer on social media

1 / Do you want to raise awareness of your brand?

2/ Improve your reputation or launch a new product?

An influencer strategy might just be the solution for your brand!

What is influencer marketing?

Influencer marketing — also known as an influencer strategy — is a partnership between your brand and an influential figure on social media, with the goal of using their image to promote your products or your brand.

Specialist communications agencies can get in touch with bloggers or influencers who hold a position of opinion leader within their community, so that they can talk about your brand, services, or products.

The social media sphere

There are several different types of campaign you can put in place:

Instagram post
Instagram stories
YouTube video
Facebook post
Pinterest
Snapchat stories
Events
Blog article…

Unlike a post on a social network, a blog article has a far longer lifespan, for the simple reason that it remains visible over time via search engines. This is paramount in a brand's influencer strategy.

Choosing your influencer

Selecting the right influencers to carry out your campaigns is essential. "Mid-tier" influencers (those with more than 10k followers on Instagram, for example) will allow you to reach a quality audience at reasonable prices. You will also be better placed to build a genuine partnership with the influencer, with greater proximity between you both.

You can select your influencers according to several specific criteria:

Audience volume (page views, unique visitors)
Number of followers across social networks
Community engagement (comments / likes / shares)
Cost per publication

The influencer must have a minimum audience in order to carry weight online.

Also pay close attention to your influencer's reputation and their stated positions! These could influence your own image — for better or for worse!

Brief your influencer clearly and precisely

Once contact has been established, you need to define what you expect from your partnership with that particular influencer. Based on the objectives you have set, you will need to draw up a clear and precise brief, covering elements such as:

The hashtags and mentions to use, the type of photo desired, and any other information that may be important for the smooth running of the future campaign.

What comes next?

In the days following your partnership, you will need to analyse the results of your campaign. To do this, look at the number of likes and comments, as well as the number of new followers on their own Instagram account or other social networks depending on the campaign put in place.

Do not hesitate to set up a promotional code as well — this will allow you to quantify the results as accurately as possible.